The new BraunPrize 2012 is embracing the increased relevance of well-designed products that help improve all aspects of everyday life. With most people´s daily challenges becoming increasingly complex and demanding, we are relying on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle.
The BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place. The product concepts submitted should represent innovations in design and technology, focusing on the essential topics of today like sustainability, health & well-being, the aging population, mobility and individuality. The conceptual designs should be developed with users needs in mind showing applications which support them in their everyday lives - in the home, at work, school or on our daily commute, during sports and leisure activities, or in the context of health and personal care. Concepts can address global problems or find simple, ingenious solutions for daily routines. Participants are free to choose any subject for their product concepts as long as there is a connection to the everyday theme.
For the first time in the history of the BraunPrize, students, professionals and enthusiasts can enter innovative product ideas and concepts that help improve aspects of our everyday lives. Now as a public competition, we open up the accessibility of design to more people around the world and make the prize even more relevant and visible. In addition to student participants we have added a new category for professionals/enthusiasts. Both categories are judged individually.
Aspiring design students, professionals and enthusiasts across the world are asked to submit their entries by March 31, 2012. This new closing date allows students to define and enter their upcoming thesis or project work relevant to the BraunPrize theme.
With a particularly strong focus on sustainable solutions for everyday life, the BraunPrize 2012 will introduce new Sustainability Awards in addition to the traditional Global Design Awards. National BraunPrize winners will also be announced, highlighting the very best talents in individual countries. The total prize money for the BraunPrize 2012 was raised to $100,000 USD.
The BraunPrize 2012 website http://www.braun.com/global/world-of-braun/braun-prize.html
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