The Swiss Army Knife by Victorinox is one of the most famous Swiss cult items worldwide. Now it's your chance to design appealing visuals for the Classic Limited Edition 2014!
Your fresh, bold and unusual ideas for the small casing should attract Victorinox fans from all over the world.
The new model to be designed will be bought mainly by a modern target group between the ages of 15 and 60 years old who enjoy trying new things.
Total Prize: €24,500 | Licensing Fee: €1,500
€ 1,500 1st place | € 1,000 2nd place | € 750 3rd place | €500 4th - 8th place | € 250 9th - 15th place
Client's Choice Award: 10 x €1,500 | Special Prize 2.000 Bestseller
Check the briefing here!
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